The GEO Blog
Guides, tactics, and research on Generative Engine Optimization — written by the team building the leading GEO platform.
Featured Guides
What is GEO? The Complete Guide to Generative Engine Optimization
Generative Engine Optimization (GEO) is the emerging discipline of optimizing your content to be cited by AI assistants like ChatGPT, Perplexity, and Claude. Here's everything you need to know.
GEO vs SEO: Key Differences and Why You Need Both in 2025
SEO still matters, but AI-powered search is changing the game. Here's how GEO and SEO differ — and the content strategies that win at both simultaneously.
The LLM Readiness Score: 7 Pillars That Determine AI Citability
Deep dive into all 7 pillars of the LLM Readiness Score — Answerability, Verifiability, Structure, Freshness, Authority, Crawlability, and Safety — with actionable improvement tips for each.
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20 AI Content Optimization Tactics to Increase Your Citation Rate
The most impactful tactics for making your content AI-citable — ranked by impact, with specific implementation instructions for each.
How to Get Cited in Perplexity AI: 15 Proven Tactics
Perplexity AI is the fastest-growing AI search engine. Here's exactly how it selects sources and the specific optimizations that get your content cited in its answers.
How to Get Your Website Cited by ChatGPT
With over 1 billion users, getting cited by ChatGPT is massive for brand authority. This guide covers the exact content signals ChatGPT uses to select its sources.
How to Offer GEO Services as a Content or SEO Agency
GEO is the hottest new service in content marketing. Here's how agencies can productize GEO, what to charge, and the tools that make it scalable and profitable.
GeoFide.AI vs Surfer SEO: Which Should You Use in 2025?
A direct comparison of GeoFide.AI and Surfer SEO. Both optimize content — but for fundamentally different channels. Here's which one belongs in your 2025 stack.
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